Everyone is entitled to their opinion and at this point our opinions disagree.
Yes, but yours is based on false assumptions.
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If you search for "free" XOOPS themes, they come up in the search.
Many sites advertise with free downloads, when the (shareware) programs come with a license that ask you to pay when you will use the program. There is nothing wrong about that.
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There is no mention of payment anywhere on their website until you try to download one of their "free" themes.
You must be blind!
It is very prominent showed on their front page! You can't miss the amount in the center. There are also the terms and conditions and the FAQ.
It seems an example of an honest site, where potential users are well informed about the costs and the conditions.
That you enter the site by a sideway via a search engine link, is not detrimental to that.
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That's also illegal, it's called "bait and switch"